From First-Time Customers to Raving Fans: The Secret Sauce of Pet Business Growth

Originally Aired - Friday, March 28 • 10:00 AM - 10:45 AM

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Location: S230 AB

Event Information

Title: From First-Time Customers to Raving Fans: The Secret Sauce of Pet Business Growth

Description:

Ding dong, traditional marketing is DEAD! Today's pet parents are armed with more information and options than ever before, and they expect more than just products and services - they want experiences that truly get them. The secret to sustainable growth in 2025 isn't just finding new customers, it's creating a community of raving fans who can't stop talking about your business.

In this jam-packed 90 minute workshop, you'll discover how to crack the code on both attracting your ideal customers AND transforming them into loyal brand advocates. Whether you're struggling with rising customer acquisition costs or looking to boost retention, you'll learn proven strategies that work specifically in the pet industry.

In this session, you will:

Create an ideal client avatar that goes beyond basic demographics to really understand what makes your customer tick (No more generic "pet parent who loves their dog"!)
Design a customer-centric marketing strategy that catches your target audience's attention without breaking the bank
Master the Growth Loop Model and build meaningful touchpoints that keep customers coming back
Learn how to transform your buyers into raving fans using retention strategies that increase customer lifetime value

Walk away with a complete roadmap to attract, delight, and retain your ideal customers, plus practical tactics you can implement the moment you get back to your business. Perfect for pet businesses ready to move beyond outdated marketing approaches and build a sustainable growth engine powered by customer loyalty. Your raving fans are out there waiting for you. Time to crack the code on finding them and serving them so well they can't help but tell everyone about you!

Type: Global Learning Series